English is Easy


With the advent of huge e-marketing platforms like Google, Facebook, Twitter & many more, the digital marketing field has seen a tremendous growth. Earlier, companies only saw them as an unneeded trend and now it has become imperative that if you want to grow on the digital spectrum, you need a brilliant digital marketing campaign. Thus, this has resulted in an increase in demand for professionals who specialise in the digital marketing field. Digital marketing field can be divided into 3 main parts namely SEO (Search Engine Optimization), PPC (Pay-Per-Click) & SMM (Social Media Management). Normally, professionals try and specialise for any one of these but you will always find experts who are masters in all three fields and are digital marketing experts. The growing demand has resulted in there being many agencies, institutes and companies that give training courses and lessons in the digital marketing field as both academic and professional curriculums. When someone completes their respective course, these digital marketing institutes give them certificates which can also be added to their CV and seen as an added qualification. This works well for individuals finding jobs in the digital marketing sphere. Apart from completion certificates, once an individual grasps a basic understanding of digital marketing concepts, he can then also give other online tests to get more certificates like Google certification for Adwords and Analytics, Bing certification for Bing Ads, and so on. Digital marketing has been growing and will keep on maintaining the growth as its potential for catering to huge audiences is a huge advantage over all other fields of marketing. Thus, in order to be a digital marketing expert, enroll for Speakwell Skills Academy’s Digital marketing Course today!  



Many people in India are not lucky enough to go to a brilliant English medium school. They general middle-class population had their education mostly at local language medium schools. So, this meant that even though the students learnt English as a subject, they still did not have many opportunities to brush up their spoken English skills. Neither were they having competent faculties to teach them proper spoken English skills nor were their parents putting any emphasis on the importance of learning this global language in a fluent manner as they did not know. The current generation of youth that had big dreams and wanted to make a difference suddenly realized after coming into the corporate environment after their studies that how lacking their English communication skills were! Resulting in the masses putting more emphasis on improving spoken English skills and communication skills. This immediately had an effect on the education field and surely people started going to English training institutes to develop their personality and skill set further! In today’s corporate environment, it has truly become imperative that people communicate fluently and efficiently if they want to have an impact on the corporate level. If we compare two individuals, where one has good qualifications and bad communication skills, and another with brilliant communication skills and decent qualifications. The one who will progress would be the latter as he will be able to work more proficiently and harmoniously with his/her colleagues. Also, it is very much likely that they will easily survive the corporate jungle. So, unless you have excellent english speaking skills, there will always be a limit to your success and you will always be hindered by your own shortcomings!



Becoming a Manager  :  While many of us have experience of the corporate world or have the right qualifications like an MBA degree we fail to get managerial positions. This is due to lack of certain corporate traits which we train in this course. This course is for all such candidates who aspire to become managers. Only a few candidates are selected for this course through an interview process. These candidates undergo the training and are placed in reputed corporate. Become a Manager Course  

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1)   Speakwell provides value-based training at your premises of your choice & as per your schedule & convenience.2)  Personalized learning helps students understand their own style of learning and to develop learning and teaching strategies that fit the ability of an individual.3)  Speakwell maintains learning profiles that offer detailed information of every student’s weaknesses and strengths that teachers use to personalize learning.4)  It also helps the student in building their confidence and communication skills.5)  Customer specific/customized training program6)  Trainers shortlisted& mapped as per student’s requirement7)  We give first preference and importance to our clients and their needs, our motto is to serve best to our students Feedback Facility: We do take feed-backs from our students about our tutor & training program if our student is not satisfied with the tutor we provide an immediate replacement for the same.  



English language training in India pegged for significant growth With evidence demonstrating that English language fluency opens the doors to greater employment opportunities and higher income among its graduates, demand for English Language Training (ELT) is on the rise in India. India’s government regards improved English proficiency as a key plank in maintaining the nation’s competitiveness in a fierce global marketplace. And, with India revamping its education policies and signaling a new openness towards international collaboration, foreign partnerships in the provision and delivery of ELT programmes are only expected to grow. English proficiency levels an issue A 2012 report by the British Council noted that while English is widely perceived as a valuable life and employability skill among Indians, India ranked only 14th out of 54 countries in a global survey of English proficiency conducted by EF (Education First) placing it in the category of “moderate proficiency”. (Note that the 14th-place ranking refers to an earlier edition of the proficiency survey. The latest EF survey ranks India 25th of 63 nations.) The report also quotes David Graddol, author of the book English Next India, who argues that a shortage of English language teaching in schools has hindered proficiency levels and is causing India to lose its competitive edge to other developing countries. Indian universities fall far short of rival countries in teaching and research quality, he says, and “poor English is one of the causes.” The report’s authors note as well that Aspiring Minds, a company that focuses on assessing student employ-ability, found that about 78% of 55,000 Indian graduates surveyed in 2011 struggle in the English language.  



Speakwell Placements is an integral division of Speakwell Skills Academy Pvt. Ltd. which is now a Certified Training Partner of National Skills Development Corporation (NSDC). At Speakwell Placements we efficiently strive to place our students in corporates into various roles into Front Line, Junior & Mid-Management. Speakwell, established in 2006 as a Spoken English Training Company has now grown as a Skills Academy. We operate with over 50 branches & over these years we have built a population of over 50,000 students across Maharashtra. At Speakwell we constantly endeavour to bridge skill gaps of various industries through our proficiently designed Skill Development Programs. Some of our programs that we run at our centres are mentioned below for perusal. 1)EnglishCommunications Skills (Basic & Advance)2)  Personality Grooming3)Call Center Training4)   Customer Service Management5)   Retail Management6)   Digital Marketing We specialize in sourcing human resources with corporates for various roles like:-1)   Supply Chain Operations – Logistics Executive, Delivery Executives, Warehouse Operations.2)   Customer Service – Customer Service Associate / Representative3)   Call Centre – Tele Callers for Out Bound & Inbound Processes4)   Sales & Marketing – Sales Executive, Front Liner, Medial Representative, Filed Sales & Promotion5)   Finance & Accounts – Accountant & Commercial Assistant6)   Office Admin – Front Desk, Office Assistants, Receptionists & Admin As a recruitment service provider, we are capable of servicing clients who look forward to hire large number in there front line. With our specialized team of recruiters & our network covering almost all catchment areas in the city we are committed to serve you the best pertaining to your manpower requirement. We look forward to have an association with your organisation.  



In India, Business Process Outsourcing (BPO) is the fastest growing segment of the ITES (Information Technology Enabled Services) industry. Factors such as economy of scale, business risk mitigation, cost advantage, utilization improvement and superior competency have all lead to the growth of the Indian BPO industry. Business process outsourcing in India, which started around the mid-90s, has now grown by leaps and bounds. India is now the world’s most favoured market  for BPO companies, among other competitors, such as, Australia, China, Philippines and Ireland. The BPO boom in India is credited to cheap labor costs and India’s huge talent pool of skilled, English-speaking professionals. Research by the National Association of Software Services and Companies (NASSCOM) has revealed that quality orientation among leading BPO companies, 24/7 services, India’s unique geographic location and the investor friendly tax structure in India have all made the BPO industry in India very popular. One of the biggest pains of the BPO industry is the shortage of right manpower to take up jobs within the industry. There are lots of people willing to take up jobs within the BPO sector but they all lack communication skills and hence are rejected during the interview rounds. Speakwell has identified the following job roles to focus within the BPO Industry Customer Service – Voice process (Domestic) Customer Service – Voice Process (International) Back Office Support – Data Entry Through the Speakwell existing centers and the centers to be opened up in the future, Speakwell will offer these courses and become one of the key suppliers of manpower to the call center industry. We expect to train and place over 2 lakh candidates over the next 10 years.

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Store Manager Retail Sector in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be US$ and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people. As of 2013, India’s retailing industry was essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about 4 percent of the industry, and these were present only in large urban centers. India’s retail and logistics industry employs about 40 million Indians (3.3% of Indian population). Until 2011, Indian central government denied (FDI) in multi-brand retail, forbidding foreign groups from any ownership in supermarkets, convenience stores or any retail outlets. Even single-brand retail was limited to 51% ownership and a bureaucratic process. In November 2011, India’s central government announced retail reforms for both multi-brand stores and single-brand stores. These market reforms paved the way for retail innovation and competition with multi-brand retailers such as Walmart, Tesco as well single brand majors such as IKEA, Nike and Apple. The announcement sparked intense activism, both in opposition and in support of the reforms. In December 2011, under pressure from the opposition, Indian government placed the retail reforms on hold till it reaches a consensus. In January 2012, India approved reforms for single-brand stores welcoming anyone in the world to innovate in Indian retail market with 100% ownership, but imposed the requirement that the single brand retailer source 30 percent of its goods from India. Indian government continues the hold on retail reforms for multi-brand stores. In June 2012, IKEA announced it had applied for permission to invest $1.9 billion in India and set up 25 retail stores. An analyst from Fitch Group stated that the 30 percent requirement was likely to significantly delay if not prevent most single brand majors from Europe, USA and Japan from opening stores and creating associated jobs in India. On 14 September 2012, the government of India announced the opening of FDI in multi-brand retail, subject to approvals by individual states. This decision was welcomed by economists and the markets, but caused protests and an upheaval in India’s central government’s political coalition structure. On 20 September 2012, the Government of India formally notified the FDI reforms for single and multi brand retail, thereby making it effective under Indian law. On 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India. The government managed to get the approval of multi-brand retail in the parliament despite heavy uproar from the opposition (the NDA and leftist parties).Some states will allow foreign supermarkets like Walmart,Tesco and Carrefour to open while other states will not. Today, only a small part of retail in India is organised. Despite this, it is estimated that the sector in India is worth more than $400 billion, with domestic and international players planning to expand across the country. Industry leaders predict that the next phase of growth will emerge from rural markets. There are projections of the workforce doubling by 2015, from the current five lakhs to more than 10 lakhs. Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. India has highest number of outlets per person (7 per thousand) Indian retail space per capita at 2 sq ft (0.19 m) / person is lowest in the world Indian retail density of 6 percent is highest in the world. 1.8 million households in India have an annual income of over 4.5 million (US$75,150.00). While India presents a large market opportunity given the number and increasing purchasing power of consumers, there are significant challenges as well given that over 90% of trade is conducted through independent local stores. Challenges include geographically dispersed population, small ticket sizes, complex distribution network, little use of IT systems, limitations of mass media and existence of counterfeit goods. A number of merger and acquisitions have begun in Indian retail market. PWC estimates the multi-brand retail market to grow to $220 billion by 2020. Productivity Enhancement is a challenges in Retail – Training is the Key A McKinsey study claims retail productivity in India is very low compared to international peer measures. For example, the labor productivity in Indian retail was just 6% of the labor productivity in United States in 2010. India’s labor productivity in food retailing is about 5% compared to Brazil’s 14%; while India’s labor productivity in non-food retailing is about 8% compared to Poland’s 25%. Total retail employment in India, both organized and unorganized, account for about 6% of Indian labor work force currently – most of which is unorganized. This is about a third of levels in United States and Europe; and about half of levels in other emerging economies. A complete expansion of retail sector to levels and productivity similar to other emerging economies and developed economies such as the United States would create over 50 million jobs in India. Training and development of labor and management for higher retail productivity is expected to be a challenge. A ‘Vibrant Economy’, India topped A T Kearney’s list of emerging markets for retail investments for three consecutive years and stood 2nd only behind Vietnam this year. The 2nd fastest growing economy in the world, the 3rd largest economy in terms of GDP in the next 5 years and the 4th largest economy in PPP terms after USA, China & Japan, India is rated among the top 10 FDI destinations. A report by investment banker Goldman Sachs, credits India with the potential to deliver the fastest growth over the next 50 years with an average rate of more than five per cent a year for the entire period. All these are clear portends in terms of investments and returns. To sustain an ambitious GDP growth target of